The Question is...
The question is what is your backup plan if Facebook (which also owns and includes Instagram) goes down?
The answer is EMAIL MARKETING!!!
Your email list is your saving grace. The truth is, you do not own ANYTHING on social media that includes your profile itself nor your followers. If you only rely on social media to grow your business, you are doing yourself a huge disservice.
Build The List - Get the $$
Email Marketing is how you cultivate relationships with your customers and potential customers. No matter which stage you are in with regard to email marketing, it can do wonders in boosting sales, increasing traffic to your site, and positioning you as the go-to expert on your subject matter.